Tired of those Weight Watchers and Nutri-System commercials yet? I’m a Weight Watchers success story and I am.
Here’s a kick a wonderful idea for better health. Moscow city and Russian Olympic officials recently placed a vending machine in the entrance of a subway station that allowed commuters to perform 30 squats in exchange for free train rides. Riders had to complete the squat challenge in less than two minutes in order to receive the reward without taking any shortcuts, since the machine could detect cheating. The campaign, promoting the 2014 Sochi Winter Games, created community as passengers cheered on their fellow travelers. More importantly, it helped reduce people’s guilt for taking the metro instead of walking, and motivated them to incorporate fitness into their regular routines.
Watch the video here. It’s in Russian but there is no language barrier in this message.