Random is the New Funny


From a report by MediaPost entitled “5 Trends for 2014 (And Beyond):

One trend is “Random is the New Funny:”
“Humor has always had a strong influence on teen consumers, but lately it’s taken on a whole new tone. While adults scratch their heads at the latest video from Ylvis, teens (and the rest of the youth population) are cracking up. Random humor has become mainstream and youth marketers are starting touse it to great effect, from Skittles’s long-running campaign to Kmart’s recent commercial puns to the Dodge Durango spots featuring Ron Burgundy. The tactic is key for youth marketers today; with teens’ media saturated lives, it takes random, unexpected humor to grab their attention. This trend gives marketers the freedom to try just about anything in their ads, which can be a blessing (when an idea works) and a curse (when a concept falls flat). As an added bonus for advertisers that take the risk and succeed, teens love to share random humor, helping to spread the marketing message.” Source.

So possibly that random youth ministry idea you have could speak to that targeted group of teens you’ve been praying and seeking God for.It’s hard to plan random. Marketers succeed and fail at it all the time. The good news for us is the Holy Spirit plants random thoughts into us all the time. Perhaps your random thought could be Holy-Spirit-inspired to impact lives.

Of course, your goal is not to be funny. And of course, you will pass your random thought pass those respected advisors you have surrounding you and you will listen to all of their input.

Right here, right now: be inspired to a Wild Frontier thought.


This entry was posted in Positive Splits by Positive Splits. Bookmark the permalink.

About Positive Splits

Negative splits defined is running the second half of a race faster than the first half. I’m nearing the end of my “youth ministry race” and have learned the hard way from running the first half too fast. So I’m ending my ministry years with positive splits which I will randomly share. Brenda Seefeldt began life in youth ministry in 1981. That is before the internet, YouTube, texting and even before PowerPoint. (But it was after flannel boards.) Brenda has written and shared much of what she has learned through the resource of Wild Frontier and in many youth ministry publications. As she winds down in her last years, she still has random things to share hoping that “Wild Frontier” edge is still part of her worldview.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow Me